Tagging, Folksonomies
Definition:

Tagging tends to refer to activities such as social bookmarking where users rather than administrators, authors or taxonomists provide metadata for purposes of navigation or search.

 

Folksonomy is a practice of collaborative categorization using freely chosen keywords. More colloquially, this refers to a group of people cooperating spontaneously to organize information into categories. In contrast to formal classification methods, this phenomenon typically only arises in non-hierarchical communities, such as public Web sites. 

Example Usage:

put a classifying label (tag) on content items (e.g. posts)

Source: u.a. Frappaolo, Carl ; Keldsen, Dan: Enterprise 2.0: Agile, Emergent & Integrated. In: AIIM Market Intelligence (2008), Nr. Q1, S. 90